RIMAN, a pioneering force in K-beauty and global direct sales, has officially secured a 20-year Plant Variety Protection (PVP) from the United States Department of Agriculture (USDA) for its proprietary Centella Asiatica variety, Giant BYoungPool™. This landmark development not only cements RIMAN’s position as a scientific innovator in the skincare industry but also marks a critical milestone in its strategic expansion into global markets.
With this protection in place, RIMAN now holds exclusive rights to cultivate and commercialize Giant BYoungPool™ in the United States—a significant move that could redefine industry standards for botanical skincare ingredients.
What Is Giant BYoungPool™?
At the heart of this development lies years of botanical research and innovation. Giant BYoungPool™ is a specially cultivated variety of Centella Asiatica, an herb long revered in traditional medicine and modern skincare for its healing, anti-inflammatory, and collagen-boosting properties.
What sets Giant BYoungPool™ apart from conventional Centella Asiatica is its larger leaf size and higher concentrations of active compounds—notably asiaticoside, madecassoside, and other triterpenoids that are critical to skin regeneration and barrier repair. These traits were achieved through advanced cultivation techniques and bioengineering at RIMAN’s flagship Smart Farm located on Jeju Island, South Korea.
The Smart Farm, which is the world’s first such facility dedicated exclusively to Centella Asiatica, uses precision-controlled conditions to ensure each plant yields consistent potency. The result: a superior-quality botanical with clinically demonstrated benefits for skin health and rejuvenation.
A USDA Stamp of Approval
The USDA’s 20-year Plant Variety Protection is a stringent certification process reserved for novel plant cultivars that exhibit distinct, uniform, and stable traits. By awarding this protection, the USDA has formally acknowledged the unique genetic profile of Giant BYoungPool™, giving RIMAN an intellectual property stronghold over the variety in one of the world’s largest skincare markets.
"“This accomplishment strengthens our path to global expansion while staying true to our philosophy of innovation grounded in authenticity.”" said Youngsu Hwang, Chief Sales Officer at RIMAN. “Beyond scientific validation, this recognition by the USDA affirms RIMAN’s commitment to brining trusted heritage ingredients to the global beauty industry,”
From Jeju to the World: The Story of RIMAN’s Innovation
Founded on the principles of blending tradition with cutting-edge science, RIMAN has quickly emerged as a global leader in Korean beauty. Its unique approach combines natural, heritage-inspired ingredients with proprietary delivery systems and advanced formulation technologies.
The story of Giant BYoungPool™ is emblematic of RIMAN’s broader mission. Rooted in Jeju Island—an ecological treasure trove known for its volcanic soil and clean air—the plant is cultivated using eco-friendly, sustainable methods designed to preserve its natural integrity while enhancing efficacy.
RIMAN’s Smart Farm system incorporates AI-driven environmental controls, real-time monitoring, and data analytics to maintain optimal growing conditions. This ensures that every harvest of Giant BYoungPool™ meets exacting quality standards, creating consistency across products and geographies.
Powering ICD: RIMAN’s Flagship Brand
Giant BYoungPool™ is not just a scientific achievement—it’s the cornerstone ingredient behind RIMAN’s flagship skincare brand, ICD, formerly known as Incellderm. Widely recognized for its performance-driven formulas, ICD Skincare has become one of the most talked-about names in the K-beauty scene and is gaining fast traction in both the U.S. and Asian markets.
By incorporating Giant BYoungPool™ into its core formulations, ICD delivers a uniquely potent blend of tradition and innovation. Its product line includes serums, creams, and ampoules that harness the high concentration of active compounds in Giant BYoungPool™ to visibly improve skin tone, texture, and elasticity.
A Commitment to Standards and Sustainability
RIMAN’s success isn’t built solely on innovation; it’s also rooted in an unwavering commitment to safety, quality, and inclusivity. ICD products featuring Giant BYoungPool™ have achieved several key certifications, including ISO compliance and Halal certification for its exclusive Lava BYoungPool Water™—another ingredient derived from the natural resources of Jeju Island.
These certifications help RIMAN align with diverse consumer needs and preferences across global markets, from Southeast Asia to the Middle East to North America.
Additionally, the company’s sustainability initiatives at its Jeju Smart Farm underscore a broader dedication to environmental stewardship. By minimizing water waste, reducing energy use, and avoiding synthetic pesticides, RIMAN is building a clean beauty future that balances innovation with responsibility.
Strategic Implications for the Beauty Industry
The USDA’s decision to grant 20-year PVP status is more than a legal win—it’s a signal of where the beauty industry is headed. As consumer demand for traceable, high-performance natural ingredients continues to rise, companies that invest in proprietary botanical research and sustainable farming will likely lead the next wave of beauty innovation.
With Giant BYoungPool™, RIMAN is poised to be at the forefront of that movement. The USDA protection not only grants RIMAN a competitive edge but also opens up new possibilities for licensing, partnerships, and R&D collaborations in the Western hemisphere.
This strategic protection also discourages counterfeit cultivation and reinforces product authenticity—two critical concerns in the premium skincare space.
What’s Next for RIMAN?
As RIMAN accelerates its global expansion, the USDA’s PVP approval for Giant BYoungPool™ strengthens its credibility and positioning in international markets. Looking ahead to 2026, the company is gearing up to extend its presence in key regions across Europe, Asia, and Latin America—with strategic market entries planned for the UK, Japan, Spain, Chile, Italy, Colombia, Peru, Ireland, and more.
To support this expansion, RIMAN is investing heavily in localized operations, including distribution networks, multilingual marketing strategies, and region-specific retail partnerships. These efforts aim to bring the brand's unique blend of innovation and heritage to a broader global audience, while respecting local preferences and regulatory standards.
At the same time, RIMAN continues to leverage its advanced research capabilities to develop new proprietary plant varieties and ingredients aligned with evolving global skincare trends—such as microbiome health, anti-pollution defense, and personalized beauty solutions.
If the success of Giant BYoungPool™ is any indication, RIMAN’s model of innovation-driven, culturally anchored beauty is well on its way to setting a new benchmark not only for K-beauty, but for the global skincare industry at large.
Conclusion
The USDA’s 20-year Plant Variety Protection for Giant BYoungPool™ is more than a regulatory milestone—it’s a validation of RIMAN’s vision for the future of skincare. Through a perfect marriage of scientific rigor, cultural heritage, and ecological responsibility, RIMAN is delivering beauty solutions that go beyond skin-deep.
As the K-beauty wave continues to make its mark around the world, RIMAN’s commitment to authenticity, innovation, and sustainability ensures it will remain a powerful force at the center of it all.
